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Mike V Back With Airwalk

According to a press release, Mike Vallely has returned to the brand he rode for in 1988 to help design limited-edition products for the brands 25th anniversary collection.

Published: 4/17/2011

Press Release

Read the full press release below.

“We couldn’t be more excited to have Mike V. back on the roster,” said Bruce Pettet, President and CEO of Collective Licensing International (CLI), which owns and manages the Airwalk brand. “Not only is Mike a true pioneer and an icon in the skate world, but his talent is undeniable. We look forward to collaborating with him throughout our silver anniversary year.”

Under the new partnership, Mike V. will endorse Airwalk footwear and help design limited- edition products for the brand’s 25th anniversary footwear collection.

“Airwalk was one of the original players on the skate scene, helping to mold the industry in to what it is today,” Vallely said. “Partnering with the brand not only makes sense, but it also brings back a flood of timeless memories for me. I look forward to adding my personal touch to some classic Airwalk shoes.”


As part of Airwalk’s 25th anniversary collection, Mike V. will help design limited-edition collaboration releases of the Enigma, Reflex and JIM shoe. Each of Vallely’s sneaker designs will incorporate a different graphic that represents an important landmark in Vallely’s life. First up for release is the Enigma collaboration. The shoe features a fence graphic from the Brooklyn Banks, a legendary skate spot located under New York’s Brooklyn Bridge where Vallely skated as a teenager. The original Enigma is available now at Airwalk.com/shop. Vallely’s Enigma will be released on April 15.

An Edison, NJ native, Vallely earned his first sponsorship at age 16 with George Powell and Stacey Peralta’s company, Powell Peralta, and the next year he turned pro. Later, Vallely helped launch World Industries where he created a new board model that eventually became the industry standard. As a professional skateboarder, Vallely has traveled the world over and has become an icon within the skate community, appearing in countless tours, video games and skateboard videos. After stints with several skate companies through the years, Vallely decided to return to his roots and re-signed with Powell Peralta late last year. He will be featured in the upcoming Powell Peralta documentary about the story of skateboarding in the mid-late ’80s. Last year, Vallely launched the inaugural Glory Bound Skatepark Tour that made 24 stops nationwide during the summer. The traveling expedition featured a mix of skate competition, entertainment and fan participation. The successful tour returns in 2011 with details to be announced soon.

Vallely is also a musician, actor, stuntman and hockey player. After stints with Mike V & the Rats and releasing several solo albums, Vallely formed Revolution Mother in 2005. The hard rock band with Vallely as front man has released two albums and has gone on tour, performing at both concert venues and skate parks. Mike V. also has appeared in films such as “Paul Blart Mall Cop” and 2010’s wildly popular comedy “The Hangover.” He also plays professional hockey in the Federal Hockey League for the Danbury Whalers.

Signing Vallely to the Airwalk team kicks off a stream of events and product releases associated with Airwalk’s 25th anniversary. Throughout 2011, Airwalk will re-release three of its iconic shoes – the Enigma, Reflex and JIM – in three different versions: an original, an updated version and a Mike V. artist collaboration version. Each sneaker will be branded with a special Airwalk 25th Anniversary logo and sold exclusively online on Airwalk’s e-commerce shopping site at Airwalk.com/shop . The formal 25th Anniversary celebration will be marked by an upcoming event in September in Southern California, Airwalk’s birthplace.

About Collective Licensing International, LLC.
Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc. (NYSE:PSS), was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, STRIKEFORCE™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Collective Licensing International is based in Englewood, Colorado. www.collectiveintl.com

About Collective Brands, Inc.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, Christian Siriano for Payless and Isabel Toledo for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com







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Mike V Back With Airwalk

According to a press release, Mike Vallely has returned to the brand he rode for in 1988 to help design limited-edition products for the brands 25th anniversary collection.



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